Apna Vikas Online Services

Category: Soft skills & Behavioural skills Tech, Personal Development, EdTech, AI-powered Coaching

Startup Summary 

An A.I. system delivering 70%+ effectiveness of a human counsellor — sustainable, multi- lingual, hyper-personalised & affordable for every individual, combined with a human in the loop.

First Byline:  

This blended model ensures technology reaches the last mile — while creating meaningful livelihoods for trained local counsellors in rural communities.

Second Byline: 

Built for India: Multi-lingual, personalised, and scalable — designed from the ground up for India's diverse population.

Highlights 

• 70%+ of Human Counsellor Effectiveness at Scale

Delivers high-quality, personalized guidance through AI—making coaching accessible to the masses.

• India-First, Multilingual & Affordable

• Built for diverse users with Hindi and regional language support at a fraction of traditional coaching costs.

• AI + Human Hybrid Model for Last-Mile Impact

Combines intelligent automation with local counsellors to ensure personalization, trust, and rural reach.

Team 

Venkatesh Madurai Subramanian : Founder

What They Do 

ApnaVikas.com is an affordable, AI-powered personality development platform that helps students and working professionals better understand people and situations using Enneagram-based insights, instant reports, chatbot guidance, and expert sessions—available in multiple languages like Hindi and English.

Pain Points 

• The Skills Gap

Communication. Negotiation. Relationships. Presentation— these critical soft skills are in high demand. But what'savailable today?

• 1:1 Personalization — Broken at Scale

Best Results, Not Scalable: Constant 1:1 with an expert counsellor is proven by surveys — but reserved only for leaders and senior management.

Unaffordable: At $43/month+, personalised coaching is out of reach for 99% of Indians.

No Hindi Option: Zero online 1:1 personalised soft skills tools exist in Hindi today.

• Neglected by the Ecosystem

Skewed Focus: Rural and urban India prioritise finance and technology — soft skills are consistently ignored in the startup and policy ecosystem.

Left to Fend: Professionals, students, and entrepreneurs rely on generic content or advice from relatives — with no structured support.

1 out of 805: Only 1 startup among RKVY-supported startups even remotely addresses this topic.

Solution 

• Proprietary Behavioral Framework

A research-backed methodology built over 32 years to deliver effective soft skills and personality development guidance.

• AI-Powered Personalized Coaching

Fine-tuned LLMs provide intelligent, contextual, and scalable guidance—achieving ~70% effectiveness of a human counsellor.

• Hybrid, India-Focused Delivery Model

A multilingual, affordable platform combining AI with human counsellors to ensure accessibility, last-mile reach, and local livelihood creation.