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Snakes and Ladders Startup Show©


The Great Unicorn Hunt


There are quite a few TV shows, YouTube and OTT  Startup shows that are becoming popular. A newest entrant is the Snakes and Ladders Startup Show©  from The Great Unicorn Hunt, India’s leading Startup Discovery and Networking portal with a community of over 3000 Unicorn Hunters, Spotters  and Founders.

Most shows are aligned and created with a format where there are few but same panel of seasoned investors and sometimes a jury panel that could help the Founders secure investments. Such shows have also ended up creating a bit of disappointment among Founders that the curation, shortlisting, travel and preparation phase is pretty time consuming and that the number of Startups who get telecast or get funded is quite low.

Infact Founders are sometimes subjected to some very harsh, caustic and almost insulting comments which has become quite a bug bear with founders.

The Snakes & Ladders Startup Show© is different in many ways. Firstly it is not a show for Investment solicitation. It is a show that will help Founders become visible and showcase their Startup. Importantly its theme is around unearthing the Snakes, the pitfalls they faced and managed and the Ladders, the upsides, the lucky breaks they secured and leveraged.  Secondly it is not a show where snarky and insulting comments will adorn the show to increase TRPs. Infact one of the promos of the show says, No Snarks, No Insulting Comments, Only Unicorn Hunters and Spotters.